REI DataWise Market Analysis Combines Property Data + People Data to Increase the Efficacy of your Marketing Campaigns and get your business more Qualified Motivated Sellers
REI DataWise Market Analysis was born of necessity to crack the code of Real Estate Investor list building and to increase the return on investment with Direct Mail & Cold Calling for Motivated Sellers.
With over 4 years of REI Sales + Demographic data from multiple markets across the United States, we developed a system in which we could analyze any market in the country and pull lists that would increase Direct to Seller success ratios.
So what makes REI DataWise Market Analysis different?
Truth is, there are plenty of list building and market research companies out there, and you likely have tried one or two before. But the truth is, they don’t take it far enough with the analysis to give you the results you want.
REI DataWise Market Analysis Includes
- Your Market Analyzed through our DataWise software
- A complete report of zip codes that are most likely to convert and least likely to convert in your markets
- Zip codes segmented into Owner Occupied vs Absentee Campaigns to increase conversion
- Complete Persona Strategy for Your Campaign, including messaging and direct mail card design ideas
- Optional – Lists pulled for you
Persona Methodology is KEY
Dave Ramsey VS Dr Phil Methodology
Your Sellers are different!
Over 5 years’ worth of data analysis gave us a peek into the human psychological element of why certain sellers acted a certain way and what their motivations for selling were.
Rule #1 of Marketing is – If you are talking to everyone, you are talking to no one.
So this distinction is important to your marketing efforts moving forward.
After compiling this data and cross-referencing it, we created the Dave Ramsey vs Dr Phil Methodology for Seller Personas. The theory is that, an Owner Occupied lead will have different motivations and psychological triggers than that of an Absentee lead, and that mailer messaging and sales should cater their pitches to that.
Dave Ramsey represented a logical seller, focused on numbers and ROI
Dr Phil represented an emotional seller, focused on cash, who had a lot of motivation due to painful circumstances in their life.
The Proof is in the Pudding
Here you will see a study in which we converted Blackjack Real Estate’s Direct Mail list with our DataWise list and implemented the Persona Methodolgy.
At week 6 the Direct Mail campaign ROI increased by 124%
And although this was impressive, it wasn’t as impressive as the results on amount of calls and leads it took to get a deal. We reduced the AMOUNT of calls and leads they needed to get a deal…because they were now being very specific in targeting and messaging to those sellers. No more blanket approaches.
The cost for this campaign was also substantially cheaper, as we omitted Zip Codes/Sellers that did not fit our success criteria, and thus, did not spend gobs of money sending mailers to them each month.
The name of the game was….quality.
And a bonus? Their Lead Intake was much happier because they weren’t getting flooded with mean people yelling at them to opt out, the Sellers who called WANTED to talk to them. Incredible!
2019 vs 2020 Success
Although we were all happy with that success, we knew the true test would be a long term study. We recently pulled Direct Mail client data from 2019 vs 2020 and this is the result.
ROI Increased by 38%
Reduction in Spend by 68%!!!
Appointment to Contract Ratio from 20% to 34%
These are life changing numbers, because the ratios are what counts. You can focus your efforts on getting quality over quantity while keeping expenses in check.
So what does this all mean for you?
This is where REI DataWise Market Analysis comes in. If you are like hundreds of other investors, becoming more focused and targeted in their Marketing Campaigns for motivated Sellers will change the game for your business.
REI DataWise Zip Code Analysis Includes
- Campaign Suggestions by Zip Code
- Efficacy analysis – get rid of bad zips in your list
- Persona Methodology & Suggestions
- Compiled Strategy for your Direct Mail or Marketing Campaign
- Step by Step of how to pull and manage your list
- We can pull lists by request as well
Book directly through Calendly or submit a request and we will reach out to you!